Strategy

IDEA The idea is the foundational pillar that your business was established upon. Whether you are marketing a product or service, or promoting yourself or your company, the core essence of our strategy is envisioned within the idea, within you. We embellish on that idea and create a presence based upon the idea; defining and refining your internet and marketing presence. ENVISION Upon understanding your business model, your mission, your issues, your expectations, and your target audience, Carolina Regional will envision a strategy to approach the framework of your project. Key features, design models, creative “look and feel” and functionalities are determined and selected for the development of your project. This up front creativity differentiates our sites from the mundane or the standard. We have raised the bar on eye-catching, sticky, results building sites that set our clients apart from their competitors. DEVELOP We present to you the visual and functional blueprint for your site. Once you have approved the “look and feel” and functionality, we will begin to integrate the components adhering to the specified budget and timeline established to insure delivery on time and to budget. ACCEPTANCE Once the key project features are complete and “look and feel” concept is approved, Carolina Regional will launch a beta or demo version of the developed project for continuous review by our clients during the construction of the site. Possible changes and modifications can be done during the build process and corrections made as being monitored by our client. At final checkout, our Quality Assurance Specialist tests the beta or demo site in real life conditions. LAUNCH The deployment of the final project is dependent upon the client certification and approval of the acceptance phase and final checkout. Once the project has been approved by our client, Carolina Regional deploys the final and error free project and the developed site will go live. Marketing campaigns ensue and your new Web presence produces results! FOLLOWUP A review is initiated 30 days after the site launch with each client to go over how the site is doing and any changes needed. This is followed up each 90 days thereafter.